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A Guide to Social Media Phenomena from the Ministry of Commerce

by tenderpuls

The Department of Commerce has published a new guide for social media phenomena. The aforementioned guideline prohibits hidden advertising on social media posts, and requires the information that it is advertising to be clearly stated.

The Ministry of Industry and Trade has published a new regulation for social media phenomena, or in other words, influencers. “A Guide on Commercial Advertising and Unfair Business Practices by Social Media InfluencersThe regulation published under the name of “imposes significant restrictions on social media phenomena in terms of financial gain from the advertiser and the provision of free or discounted goods or services.

According to the guide in question, social media influencers financial gain and free or discounted goods or services in the posts he made if he received “I received these products as a gift from the advertiser“,”thanks to the advertiser for sending the products to meIt will have to clearly state that it is collaborating with the advertiser by including statements such as “.

Advertising will be clearly stated on social media posts

Ministry of Commerce, the purpose of the guide, “Made by social media influencers commercial advertising and commercial applications To guide all advertisers, advertising agencies, media organizations and all persons, institutions and organizations related to advertisingwhile explaining as “to whom it is intended”It covers all kinds of commercial advertisements and commercial applications for the consumers made by social media influencers.states the form.

Regarding the guide, video posts, “YouTube and Instagram TV In the video sharing channels such as advertisements and live broadcasts, the video is continuously or in the title or description part of the video or at the beginning of the section where the relevant advertisement will take place, without requiring consumers to click on a field such as “read more”. less one is included“He shows the following as examples of these expressions:

  • “This video [reklam veren] It contains ads. “
  • “This video is [reklam veren] and paid cooperation. “
  • “[Reklam veren]with the support of. “
  • “These products [reklam verenden] I bought it as a gift. “
  • “For sending the products to me [reklam verene] thanks.”

Regarding photo or text posts Instagram:, Facebook, twitter At least one of the following labels or explanations are included in or below or in the explanations of the photo and / or message shared in photo and message sharing channels, together with any of the introductory information such as name, brand, trade name. says the guide shows, as an example:

  • #Advertisement
  • # Advertising / Promotion
  • #Sponsor
  • #Cooperation
  • #Partnership
  • “@[Reklam veren] cooperation with “
  • “@[Reklam veren] provided by. “
  • “@[Reklam veren] received as a gift by. “

The guide that does not miss podcast broadcasts, Podcast At the beginning, middle and end of the broadcast, at least one of the following explanations are included in written and verbal form in the advertisements made via “ and shows the following as an example explanation:

  • “This podcast, [reklam veren] Contains advertisements about.
  • “This podcast, [reklam veren] It consists of a paid cooperation with “.
  • “[Reklam veren]with the support of. “
  • “Products (which I mentioned in my podcast) [reklam verenden] I bought it as a gift. “

Finally, regarding the satelliteings where the contents are broadcast for a limited time, Snapchat and Instagram stories At least one of the following labels or explanations are included along with any of the introductory information such as the name, brand, trade name of the advertiser during the sharing period. The guide lists the examples on this subject as follows:

  • #Advertisement
  • # Advertising / Promotion
  • #Sponsor
  • #Cooperation
  • #Partnership
  • “@[Reklam veren] cooperation with “
  • “@[Reklam veren] provided by. ”
  • “@[Reklam veren] received as a gift by. “

Issued by the Ministry of Industry and Trade A Guide on Commercial Advertising and Unfair Business Practices by Social Media Influencersto here you can reach by clicking.

Source :
https://tuketici.ticaret.gov.tr/duyurular/sosyal-medya-etkileyiciler-tarafindan-yapilan-ticari-reklam-ve-haksiz-ticari-uyg

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