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Roblox Seeks to Target Age-Old Users

by tenderpuls

The excitement of the public offering of Roblox, which has 164 million active users in the world, has gripped everyone. The fact that more than 50% of its players are children aged 16 and under are located in the United States, leading the company to bigger players.

In 2004 David baszucki and Erik Cassel Founded by the company, will be offered to the public on March 10. Wondering how its shares will gain value in the stock market Robloxneeds an audience that is more suitable for spending. It is stated that the company wants to expand its investments in this direction and to enlarge this constantly alive world. Below this targeting to stock market investors It would not be wrong to state that they want to provide trust.

To Baszucki by; They think they can have more fun with an audience that “they can go to concerts together, dance, chat and cosplay”. Company Wonder Woman and Aquaman hosted movie promotions.

More than 30 million people watched the Lil Nas X concert in November

Roblox It is known as a company that knows how to do fun activities. Due to the coronavirus measures, they held a two-night online concert event last November. From 30 million The much-watched rapper Lil Nas X’s concert drew a lot of attention in the press and among the actors. Game at the same time Covid-19 It has become more popular with the epidemic. Pandemic Compared to before, the time spent by users on the site increased more than twice, thus increasing the growth of the company.

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The application of the company, which was planning to go public again last year, Securities and Exchange Commission (SEC) by examining “direct listingSuggested to be done. The Roblox team, which made an investor tour in January, collected $ 520 million. The value of the company with the support of new investors In January 2020 From 4 billion dollars 29.5 billion went up to dollars.

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It is natural for the company to think that they can increase their growth with older players and host events that will multiply the brand value. Roblox Convention It makes more sense to gather young people than children who attend events with their parents. The company’s online classes at schools “RobloxHe also has a request to provide content with ”. Roblox ecosystem How much more can it grow or how much the game variety can increase, as we will understand over time.

What do you guys think about this growth of Roblox? Do you think Roblox is a better game for young children?

Source :
https://www.thegamer.com/roblox-targets-older-players-before-going-public-on-march-10/

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