Home Mobile Snack to Rival Tinder Receives $ 3.5 Million Investment

Snack to Rival Tinder Receives $ 3.5 Million Investment

by tenderpuls

Snack, a mixture of TikTok and Tinder, received one of the highest investments in online dating applications that increased and even became a need during the pandemic period.

Covid-19 Due to people’s interest in online dating applications, the mobile application market energized. TikTokSnack, which is similar to ‘s dating application, has become one of the fast-rising applications in this market.

Founded by Kimberly Kaplan SnackPlans to bring TikTok’s popularity and Tinder’s dating world together. Kaplan’s team, part of the marketing and management team of Plenty of Fish, raised PoF for $ 575 million in 2015. To Match Group had sold.

With Snack, No Need for Snapchat or Instagram

Kimberly Kaplan, popular dating apps Bumble and Tinderobserved in Gen Z realized that his demographics feed users to different platforms. At this point, users are matched on Bumble or Tinder, but they keep their conversations going on Instagram or Snapchat. Couples who continue their conversations on Snapchat and Instagram watch each other’s stories, and make their flirt via DM.


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Snack, same TikTok such as when users create videos and like each other’s videos, DM feature is turned on. At this point, actually “matching” is possible with mutual video appreciation. A video editing feature similar to TikTok is currently being developed for Snack.

Snack Owned 3.5 Million Dollars Investment

Snack Online Flirt

Of course, the popularity of online dating apps does not go unnoticed not only by entrepreneurs but also by investors. Golden Ventures, Garage Capital, Panache Ventures and N49Punder the leadership of Kindred Ventures and Coelius Capital $ 3.5 million fund took.

Kimberly Kaplan and her team say they model in-app monetization with Premium subscriptions and in-app ads. There are currently 10 people in the snack team and 40 percent of this team from the minorities known to occur. We will see in the future whether the Snack project, which is a small startup compared to a team receiving 3.5 million dollars in funding, will surpass Tinder and take over the market.

What do you think about it? Do you think you can get the dating app kingdom from Snack Tinder? Share with us in the comments.

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