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Apple Overcomes Samsung in Q4 2020

by tenderpuls

Achieving the appreciation of its fans with the iPhone 12 family, Apple surpassed Samsung in the 4th quarter of 2020 and became the best-selling smartphone brand. Samsung’s leadership continued throughout the year.

US-based technology giant Apple5G technology that its competitors started to support about 2 years ago iPhone 12 It started supporting it for the first time with its family, and it seems that the new iPhones with 5G support managed to persuade Apple fans to upgrade their devices. According to data shared by global research and consulting firm Gartner, Apple managed to dethrone Samsung with its iPhone 12 family.

2020.According to Gartner, which shares sales data for the fourth quarter, Apple in the last quarter of last year Managed to sell close to 80 million iPhones and dominated 20.8 percent of the market, becoming the top selling smartphone in the 4th quarter. Samsung, the world’s most popular smartphone brand, sold approximately 8 million fewer devices than the previous year, and 16.2 percent market share and ranked second after Apple.

Most popular smartphone brands in Q4 2020 (Sales volume – market share)

  1. Apple – 79.9 million – 20.8 percent
  2. Samsung – 62.1 million – 16.2 percent
  3. Xiaomi – 43.4 million – 11.3 percent
  4. OPPO – 34.3 million – 8.9 percent
  5. Huawei – 34.3 million – 8.9 percent
  6. Others – 130.4 million – 33.9

Although Apple managed to outpace Samsung in the 4th quarter, when we look at the year overall Samsungremains the top selling smartphone brand. Samsung, which sold more than 250 million smartphones in 2020, 18.8 percent market share is the leader of the sector.

Apple, on the other hand, ranks second with a market share of 14.8 percent with sales of 200 million. In a period of great recession HuaweiDespite this, it managed to sell more than 180 million smartphones throughout the year and 13.5 percent market share became the third most popular smartphone brand of 2020.

2020 best selling brands

Top selling smartphone brands in 2020 (Sales volume – market share)

  1. Samsung – 253 million – 18.8 percent
  2. Apple – 199.8 million – 14.8 percent
  3. Huawei – 182.6 million – 13.5 percent
  4. Xiaomi – 145.8 million – 10.8 percent
  5. OPPO – 111.7 million – 8.3 percent
  6. Others – 454.7 million – 33.7 percent

Source :
https://www.2020.com/en/newsroom/press-releases/2021-02-22-4q20-smartphone-market-share-release

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